The brand is one of our most important assets. It reflects our identity both as it is perceived today and how we wish it to be perceived in the future. It is a tool to maintain our initiative and to motivate our organisation towards future success.
All the companies within the group use the WW flag. It is always white with a dark blue, centred 'W'. The other common identity element for the group are two light blue stripes The stripes have a long and proud tradition as the identifying funnel mark on WW vessels going back to 1902 and therefore signify our long maritime history.