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    Naming

    Considering the value Wilhelmsen represents – both as a group of companies, a brand and through its various trademarks, the group seeks to control the use of any name that is regarded linked to Wilhelmsen and essential for its business. The Wilhelmsen company names

  • Scenario 6: Acquisition of any brand deemed to strong to be integrated

    SCENARIO 6: Acquisition of any brand deemed to strong to be integrated. When acquiring a brand that would suffer from the integration, regardless of product or service, the general rule of integration is as follows: Review brand & marketing audit and decision

  • Scenario 5: Acquisition of a service and / or product brand with multiple strong sub-entities

    SCENARIO 5: Acquisition of a service and / or product brand with multiple strong sub-entities A less common scenario, adding complexity to a decision tree. Once a brand with multiple sub-entities is acquired, the brand and marketing audit is of utter importance

  • Scenario 4: Demerger / Sale of a product & service brand that became a sub-entity

    SCENARIO 4: Demerger/Sale of a product & service brand that became a sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we

  • Scenario 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity

    SCENARIO 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity (e.g. Ships Service or Ship Management) When acquiring a service brand (definition: people rendering services) that is unfit to add to an existing entity the general

  • Scenario 3: Demerger/Sale of a product & service brand from an existing sub-entity

    SCENARIO 3: Demerger/Sale of a product & service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service & product brand that has been integrated into an existing sub-entity, the following general rules apply:

  • Scenario 3: Acquisition of a combined service & product brand

    SCENARIO 3: Acquisition of a combined service & product brand (to be managed by a sub-entity, not standalone) When acquiring a service & product brand the general rule of integration is as follows: Review brand & marketing audit and decision tree to decide ownership

  • Trademarks

    Considering the value Wilhelmsen and its trademarks represent, the group seeks to protect and enhance its trademarks, as these are regarded essential for its business. Wilhelmsen is associated with quality and reliability. Maintaining the trust in Wilhelmsen's name

  • Contact

    Marius Steen

    Head of Communication and Marketing

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    Mobile phone: + 47 95 96 53 79

    E-mail:

  • Article | Updated
    Test tube oil

    White paper: Between a rock, and a hard place – Catalytic Fines in fuel

    For many years, we have heard that Catalytic Fines are responsible for many of the wear issues that often occur in engines. The question is, does it really have to be like this? Learn more in this white paper. Our white paper discusses the options currently