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  • Scenario 8: Joint Venture - 50/50 ownership

    SCENARIO 8: Joint Venture with a 50/50 ownership with/without a go-to-market perspective If Wilhelmsen enters a joint venture, where ownership is based on a 50/50 perspective, meaning there is no ruling party, the general rule of branding this joint venture is as

  • Updated

    Q4 2017 webcast

    A presentation of results for the fourth quarter 2017 will be held Friday 16th 2018, at 08.00 CET. Watch the webcast here.

  • Press release |
    800x450_Quarterlies

    Results for the fourth quarter 2017

    The Wilhelmsen group sees effects of structural changes. Net profit improves in the fourth quarter. The development in key markets is expected to continue its positive trend. Total income for the Wilhelmsen group was USD 205 million in the fourth quarter,

  • Office

    Beaumont

    Copy contact

    Wilhelmsen Beaumont

    Phone: +1 346-600-1443

    E-mail:

    Postal Address

    2300 E FM 365, Suite 160
    TX 77627
    Nederland
    United States

    Copy contact
  • Updated

    Naming

    Considering the value Wilhelmsen represents – both as a group of companies, a brand and through its various trademarks, the group seeks to control the use of any name that is regarded linked to Wilhelmsen and essential for its business. The Wilhelmsen company names

  • Scenario 6: Acquisition of any brand deemed to strong to be integrated

    SCENARIO 6: Acquisition of any brand deemed to strong to be integrated. When acquiring a brand that would suffer from the integration, regardless of product or service, the general rule of integration is as follows: Review brand & marketing audit and decision

  • Scenario 5: Acquisition of a service and / or product brand with multiple strong sub-entities

    SCENARIO 5: Acquisition of a service and / or product brand with multiple strong sub-entities A less common scenario, adding complexity to a decision tree. Once a brand with multiple sub-entities is acquired, the brand and marketing audit is of utter importance

  • Scenario 4: Demerger / Sale of a product & service brand that became a sub-entity

    SCENARIO 4: Demerger/Sale of a product & service brand that became a sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we

  • Scenario 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity

    SCENARIO 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity (e.g. Ships Service or Ship Management) When acquiring a service brand (definition: people rendering services) that is unfit to add to an existing entity the general

  • Scenario 3: Demerger/Sale of a product & service brand from an existing sub-entity

    SCENARIO 3: Demerger/Sale of a product & service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service & product brand that has been integrated into an existing sub-entity, the following general rules apply: